portfolio: print ads

C: concept & copy by F.R. Duplantier

D: art direction & design by Evann Duplantier

 


Newspaper insert with coupon:

C

 

 

Objective:
Promote use of Crystal Hot Sauce for seafood boils.

Head:
Great Boils of Fire!


Newspaper insert with coupon:

C

 

Objective:
Encourage expanded use of Crystal Soy Sauce for standard American fare.

Head:
Chow Mein or Main Chow


Newspaper ad:

C

 

Objective:
Generate nostalgia among former readers so that they renew their interest in comic books or introduce their children to them.

Head:
Have You Lost Your Marvels?

Subhead:
Here's Where You Can Find Them.


Newspaper ad:

C

 

Objective:
Adapt campaign theme ("Use Our Imagination") to promote a variety of bank products and services.

Head:
Use Our Imagination!

Copy:
If you use your imagination, you can probably think of quite a few things you'd like to do or have if only you could afford them. Like a new house, a new car, a vacation. Or maybe your own business. At Argent Bank, we have the imagination, and the resources, to help you put your plans into action. So don't postpone your dreams any longer. Use our imagination, and make your dreams a reality.


Full-page magazine ad:

C/D

Objective:
Tout benefits of new building construction material.

Head:
The best sandwich in town is on the house!

Copy:
That's because the best sandwich in town is an energy-efficient building material that's revolutionized the construction industry in Europe and the American midwest. With over 30 years of proven service in residential and commercial applications, this "foam core panel" is now available throughout the Gulf South exclusively from Thermo-chek.

Thermochek's foam core panel is a structural sandwich comprised of lightweight expanded polystyrene core laminated between two strong facings. It's a self-contained building unit that can eliminate the need for stud construction and fiberglass insulation, thereby reducing construction costs and cutting utility bills by as much as 50%!

Used as a floor, wall, or roof component, the foam core panel has load carrying capabilities and thermal performance superior to those of traditional construction. It not only reduces in-field labor costs, erection time. and design and engineering time, but also cuts down on waste and pilferage at the jobsite.

With its extraordinary strength and insulating capability, the Thermo-chek "sandwich" is ideal for shopping centers, institutional buildings, and total confinement agricultural structures. The best sandwich in town is on the house, on the office, on the store – it's everywhere that builders and owners demand efficiciency and economy. If you're hungry for big savings, call Thermo-chek today for more information about our amazing foam core panel.

It's the best sandwich in town.
Thermo-chek


Newspaper ad:

C

Objective:
Create interest in classified car ads among potential buyers and sellers.

Head:
Get Rid of Spiders, Beetles and Hornets without Spraying.

Copy:
We're talking cars, not pests. With 1300 cars listed each day, the Times-Picayune Classified is the largest car lot in town. Our inventory list is renewed daily, and delivered directly to the homes of prospective buyers seven days a week. Run a three-line ad for ten days for just $30, and watch how fast you get a bite on your car.


Full-page magazine ads:

C

 

Objective:
Reinforce Whitney's image as caring and distinctly local financial institution.

Copy:
If we could look through children's eyes, we'd see a spa in a public fountain, a ski slope in an overpass, a jungle in a junkyard. We live in a city rife with hidden playgrounds, but only our children know where they are.

The more you get to know New Orleans, the more you love it. And nobody knows New Orleans like the Whitney.

Whitney National Bank of New Orleans
A Great Bank for a Great City

 

Copy:
With monuments we pay tribute to the great men and women who have come before us. But, more than that, we remind ourselves of the greatness that lurks in everyone. Bienville, Bolivar, Jackson, and Lee beckon to the best in us.

The more you get to know New Orleans, the more you love it. And nobody knows New Orleans like the Whitney.

Whitney National Bank of New Orleans
A Great Bank for a Great City

 

Copy:
In a city more than 250 years old, occasions for celebration frequently arise. But, in a city still thriving in its third century, each celebration is as much a prelude of great things to come as it is a remembrance of past glory.

The more you get to know New Orleans, the more you love it. And nobody knows New Orleans like the Whitney.

Whitney National Bank of New Orleans
A Great Bank for a Great City

Full-page magazine ads:

D

 

Objective:
Increase awareness of the Whitney's international banking services.

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